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Celine Florensia, author

Analisis customer engagement melalui media sosial (studi brand Gojek pada platform Instagram) = Customer engagement analysis through social media (case study about Gojek Brand in Instagram)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Makalah dan Kertas Kerja

Vinna Hermaren, author

Pengaruh evaluasi firm created content dan user generated content terhadap customer based brand equity = Effect of firm created content and user generated content evaluation on customer based brand equity

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Novie, author

Proses emotional brand attachment bercorak nostalgia pada produk FMCG di media sosial oleh generasi millenial : studi pada konsumen #indomieseleraku 45 tahun di instagram facebook = Nostalgic emotional brand attachment process on fmcg product at social media by millenial generation : study on #indomieseleraku 45th years consumer on instagram facebook

2018

UI - Tesis (Membership)

Muhammad Dzaky Akbar Aryoputra, author

Analisis Pengaruh Keterlibatan Pada Akun Sosial Media Instagram Brand Uniqlo Indonesia (@UniqloIndonesia) Terhadap Intensi Pembelian Konsumen = Analysis The Effect of Involvement on Brandâs Social Media Instagram Account of Uniqlo Indonesia (@UniqloIndonesia) on Consumer Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Kurniadi Prastowo, author

Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

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