See Allo

Rayport, Jeffrey F., author

McGraw-Hill Irwin, 2001

Buku Teks

Retno Putriaji, author

Pengaruh daya tarik rasa takut dan humor pada iklan terhadap intensi membeli helm = The impact of fear and humor appeal on advertising towards helmet purchase intention

2018

UI - Skripsi (Membership)

Fikri Aulia Ardi, author

Perbedaan sikap terhadap iklan pada konsumen dengan iklan humor incongruity resolution dan iklan netral = differences in attitudes toward the ad on consumers with humor incongruity resolution and neutral advertising

Fakultas Psikologi Universitas Indonesia, 2019

UI - Skripsi (Membership)

Aniza Nurfebriany, author

Analisis service recovery type dan recovery speed terhadap positive word-of-mouth dan repurchase intention pada e-commerce: marketplace = Analysis of service recovery type and recovery speed on positive word-of-mouth and repurchase intention in e-commerce marketplace

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Faza Fat han Fadhilah, author

Humor dan Budaya (Studi: Iklan Humor dan Persepsi Konsumen) = Humor and culture (Study: Humor Advertising and Consumer Perception)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis (Membership)

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