Gloria Sianny, author
Pengaruh digital marketing dalam membentuk brand image dan purchase intention. Studi pada XYZ Clinic Indonesia = The influence of digital marketing in forming brand image and its impact on purchase intention. Study on XYZ Clinic Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Advertising and brand image building : application of the focus group approach
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
 UI - Skripsi (Membership)
Ratna Dewi, author
Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Ferdyta Azhar, author
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rakhmania Anindhita Pithaloka, author
Analisis pengaruh interaktivitas user pada komunitas online brand dalam membangun brand love melalui mediasi identitas sosial = Analysis on effect of user interactivity in virtual brand community to build brand love mediated by social identity
2017
 UI - Tesis (Membership)
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