Macy, Beverly, author
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks
Greenleigh, Ian, author
The social media side door: How to bypass the gatekeepers to gain greater access and influence
Mc Graw Hill Education, 2014
 Buku Teks
Indira Alima Pradipta, author
Anteseden dan Konsekuensi Customer Engagement Dalam Konten Media Sosial: Studi Kegiatan Pemasaran Marketplace Produk Kecantikan Di Instagram = Antecedent and Consequences of Customer Engagement in Social Media Content: A Study Of Beauty Product Marketplace Marketing Activities in Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Risma Nadira Iswani, author
Analisis pengaruh faktor perilaku opinion leadership dan opinion-seeking terhadap online word-of-mouth communication pada media sosial. Studi kasus: Kitabisa.com = The impact of opinion leadership and opinion-seeking behavior factor toward online word-of-mouth communication on social media about Kitabisa.com
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Dinda Rahma Dewanti, author
Penggunaan media sosial sebagai media promosi makanan halal dalam pariwisata muslim friendly Jepang = The use of social media as halal food promotion in Japan muslim friendly tourism
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2017
 UI - Skripsi Membership
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