Ferdyta Azhar, author
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Karina Renata Widuri, author
Loyalitas dini majalah remaja: pola hubungan elemen-elemen yang mempengaruhi Early Brand Loyalty majalah Gadis pada pelajar 3 SLTP di Jakarta = Early brand loyalty on teen magazines: relation pattern on elements affecting early brand loyalty GADIS magezines on students of 3 Junior High School in Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004
 UI - Tesis (Membership)
Farizka Ariesta, author
Pengaruh kualitas layanan, kebutuhan mencari variasi, harga, karakteristik kategori produk, promosi iklan dan kualitas produk terhadap keputusan perpindahan merek : studi kasus pelanggan SPBU Pertamina = Effect of service quality ,variety seeking price, characteristic category product, advertising campaign, and product quality on decisions of brand switching / Farizka Ariesta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Aria Cendana Kusuma, author
Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Artini Rachman, author
Analisis pengaruh brand attachment pada strategi pemasaran word of mouth untuk perusahaan B2B telekomunikasi di Indonesia : studi Lintasarta, Telkom, XL = Analysis on the impact of brand attachment as word of mouth marketing strategy for B2B telecommunications companies in Indonesia : study Lintasarta, Telkom, XL
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
<<   2 3 4   >>