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Gultom, Nancy Sio Wulan, author

Analisis pembentukan corporate brand, brand identity dan brand awareness melalui online branding (studi kasus Jakarta Post Travel) = Analysis formation process of corporate brand, brand identity and brand awareness through online branding (case study Jakarta Post Travel)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis Membership

Asri Andiani, author

Pengaruh Brand Trust dan Brand Affect terhadap Brand Loyalty pada Merek Apple (Studi pada Pengguna Merek Apple di Jakarta) = The Effects of Brand Trust and Brand Affect on Brand Loyalty of Apple (Study on Apple’s Users in Jakarta)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Skripsi Membership

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi Membership

Achmad Arif Maulana, author

Pengaruh brand community terhadap brand loyalty Piaggio vespa matik pada komunitas scooterfixed = The influence of brand community on brand loyalty Piaggio vespa matic on scooterfixed community

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi Membership

Ganendra Satria, author

Komunitas Merek yang Sukses Mengarah ke Suku-Suku Merek = Successful Brand Communities Lead to Brand Tribes

Fakultas Ekonomi dan Bisnis, 2018

UI - Tugas Akhir

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