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Elgine Harits, author

Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi (Membership)

Lia Fransisca, author

Hubungan kepribadian, kongruitas, dan kepuasan merek terhadap loyalitas kedai kopi = Relationship of personality factors, congruity, and brand satisfaction against coffee shop loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Surya Sujaya Budiman, author

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

2016

UI - Skripsi (Membership)

Kwon Yeonsang, author

Pengaruh bauran pemasaran dan citra merek kedai kopi terhadap kepuasan pelanggan dan loyalitas pelanggan = The effect of marketing mix and brand image of coffee shop on customer satisfaction and customer loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Gita Larasati, author

Analisis peranan ekuitas merek terhadap kepuasan pelanggan dan loyalitas merek pada The Harvest Patissier & Chocolatier = Role of brand equity to customer satisfaction and brand loyalty at The Harvest Patissier & Chocolatier

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

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