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Dhien Yanuar Tornado, author

Pengaruh brand equity terhadap customer satisfaction : survei terhadap konsumen tefal = Effect of brand equity on customer satisfaction : survey of cunsumer tefal

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Annisa Amalia, author

Analisis pengaruh intrinsic dan extrinsic product attribute beliefs terhadap value, satisfaction dan loyalty: studi komparasi antara brand kopi lokal dan global = The effect of intrinsic and extrinsic product attribute beliefs on value, satisfaction, and loyalty: comparative study between local and global coffee brand

2018

UI - Skripsi (Membership)

Situmorang, Melvayanti, author

Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Tesis (Membership)

Rizki Septiawan, author

Pengaruh brand evaluation, satisfaction, brand trust terhadap brand loyalty dengan brand relationship sebagai variabel mediasi pada konsumen milenial smartphone Jabodetabek = Brand evaluation satisfaction brand trust as predictor of brand loyalty with brand relationship as mediator on millenials smartphone consumers on Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Anneke Puspa Calliandra, author

Pengaruh brand personality terhadap brand loyalty melalui customer satisfaction (studi pada : mahasiswa FISIP UI pengguna blackberry

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

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