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Fadingga Trah Herdwangkara, author

Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada product placement dalam Film. studi kasus: product placement dalam Film Ayat-ayat Cinta.

Universitas Indonesia, 2009

UI - Skripsi (Open)

Westi Noria Furi, author

Pengaruh intensitas exposure,brand equity dan film pada misleading product placement terhadap brand attitude pada film Indonesia = The effect of exposure intensity brand equity and movie in misleading product placement to brand attitude in indonesian movie

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Abdul Haris Utiarahman, author

Pengaruh product placement penempatan produk torabika creamy latte pada program televisi ini talkshow terhadap minat beli konsumen studi pada mahasiswa fisip ui = Effect of product placement on a television program s ini talkshow on consumer buying interest studies in fisip ui student

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Skripsi (Membership)

Irma Fitriyani, author

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Widita Hananingtyas, author

Analisis pengaruh audience involvement terhadap audience travel intention dengan mediasi destination image: studi pada: film "Ada apa dengan cinta 2" = The effect of audience involvement on audience travel intention with destination image as mediating variable: case study: film "Ada apa dengan cinta 2"

2018

UI - Skripsi (Membership)

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