Rayza Ardian Bahri, author
Analisis pengaruh Endorser di Social Media terhadap pengambilan keputusan pembelian produk dengan metode AISAS: studi kasus Telkomsel = Analysis of influence by brand endorser at social media and its impact on intention to buy using AISAS method: study case Telkomsel
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Bintang Pramudya Sentanu, author
Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Annissa Tayara Callista, author
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Novie, author
Proses emotional brand attachment bercorak nostalgia pada produk FMCG di media sosial oleh generasi millenial : studi pada konsumen #indomieseleraku 45 tahun di instagram facebook = Nostalgic emotional brand attachment process on fmcg product at social media by millenial generation : study on #indomieseleraku 45th years consumer on instagram facebook
2018
 UI - Tesis (Membership)
Kalyana, author
Hubungan personal attribution terhadap brand image pada media sosial instagram studi pada khalayak instagram brand 20 fit = Relationship between personal attribution to brand image on social media instagram study on brand 20 fit instagram audience
2017
 UI - Skripsi (Membership)
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