See Allo

Ina Putriana, author

Pengaruh attitudinal loyalty dan behavioral loyalty terhadap intensi pembelian kembali : studi kasus: Restoran Sushi Tei di Indonesia = The influence of attitudinal loyalty and behavioral loyalty on repurchase intention : case study: Restaurant Sushi Tei in Jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Sibarani, Mentari, author

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Fransisca Kurnia Widyasari, author

Analisis motivasi pembelian konsumen milenial terhadap heritage luxury brand: studi pada merek Louis Vuitton = Millennial consumers’ purchase motivation on heritage luxury brand: a study on Louis Vuitton brand

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Skripsi (Membership)

Irdina Tiara Putri, author

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Richie Nakata, author

Sensory Marketing dalam Kajian Literatur Ringkas (Contoh Implementasi pada Brand Parfum Le Labo) = Sensory Marketing in Brief Literature Review (Example of Implementation on Perfume Brand Le Labo)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

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