Harvard business review on breakthrough thingking
Harvard Business School Press, 1999
Buku Teks
Harvard Business Review on Brand Management
Harvard Business School Press, 1994
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Harvard Business Review on the innovative enterprise
A Harvard Business Review Paperback, 2003
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Harvard Business Review on Brand Management
Harvard Business School Press, 1994
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Harvard business review on corporate responsibility
Harvard Business School Press, 2003
Buku Teks
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