Meidisa Putri, author
Pengaruh celebrity endorsement terhadap consumer purchase decision = Impact of celebrity endorsement to consumer purchase decision / Meidisa Putri
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Yaumul Rahmi, author
Pengaruh beauty vlog terhadap persepsi akan kredibilitas narasumber dan niat beli konsumen = The influence of beauty vlog on perceived source credibility and purchase intention
2017
 UI - Tesis (Membership)
Mohammad Renaldo Ercho, author
Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Yuramanti, author
Dampak Kredibilitas Endorser pada Sikap terhadap Iklan dengan Moderator Sikap Sebelumnya terhadap Merek (Studi: Produk Maybelline di Indonesia) = The Impact of Endorser Credibility on Attitude towards the Ads with Prior Attitute towards the Brand as Moderator (Study: Maybelline Products in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Marlyandri Andini Putri, author
Pengaruh kredibilitas opini pemimpin, kredibilitas merek, norma subyektif, sikap merek, terhadap niat membeli kosmetik lipstik merek "Urban Ecay" (survei: Mahasiswa Jurusan Komunikasi Universitas Indonesia) = The Influence of leader's Opinion credibility, brand credibility, subjective norms, brand attitude, against the intention to buy lipstick cosmetics brand "Urban Ecay" (survey: student of the Department of Communication, University of Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
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