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Fijria Rahmawati, author

Pengaruh store reputation store commercial image dan store price image terhadap pembentukkan private label brand equity: studi kasus pada produk toko merek giant dari giant hypermarket = The influence of store reputation store commercial image and store price image on private label brand equity case study store brand of giant hypermarket

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Ursula Vinessa Dwitayoasta, author

Pengaruh happiness dalam sales promotion gift-with-purchase terhadap purchase satisfaction (studi kasus brand women' secret) = Effects of happiness in sales promotion gift with purchase toward purchase satisfaction a (case study of brand women' secret)

2016

UI - Tesis (Membership)

Elfath Mukhlisa, author

Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

Hafid Sani, author

Analisis sikap konsumen terhadap merek toko dan promosi merek nasional = Analysis of attitudes consumen towards store brand and national brand promotion

2013

UI - Skripsi (Membership)

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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