Cindy Rachma Muffidah, author
Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Nurul Syifa Ilal Jannah, author
Pengaruh Brand Love Terhadap Brand Loyalty dengan Self-esteem dan Social Influences sebagai Variabel Mediasi (Studi pada Generasi Y Pengguna Produk Apple) = The Effect of Brand Love on Brand Loyalty with Self-esteem and Social Influences as Mediating Variables (Study on Generation Y Users of Apple Products)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Sigit Priyono, author
Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products
2016
 UI - Tesis (Membership)
Muhammad Ridwan Zulfikar, author
Pengaruh brand credibility terhadap consumer's purchase intention pada industri low-cost carrier airline = The effect of brand credibility towards consumer's purchase intention on low cost carrier airline industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Dhiajeng Hesti Prameswara, author
Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products
2017
 UI - Skripsi (Membership)
<<   2 3 4   >>