Afla Azka Alia, author
Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention
Fakultas Ekonomi Dan Bisnis Universtas Indonesia, 2022
 UI - Skripsi (Membership)
Finadya Rienetta, author
Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Nurani Arimbi Cahyono, author
Pengaruh materialisme terhadap public self-consciousness pada mahasiswa konsumen luxury fashion brand = The influence of materialism on public self-consciousness in luxury fashion brand college student consumer
Fakultas Psikologi Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Erlangga Rahadian Wibowo, author
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Ilham Medal Junjunan, author
Peran kerentanan terhadap tipe reference group influence, terhadap hubungan antara brand personality congruity dan purchase intention pada generasi millennial = The role of susceptibility to the reference group influence type in relationship between brand personality congruity and purchase intention of millenial generation
2017
 UI - Tesis (Membership)
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