Muhammad Naufal Yugapradana, author
Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Rini Agustiningtyas, author
Pengaruh kualitas pelayanan jasa restoran terhadap sikap utilitarian dan hedonis konsumen dalam membangun preferensi merek restoran : studi kasus Magnum Cafe Grand Indonesia = The effect of restaurant service quality to utilitarian and hedonic attitudes of consumers in building restaurant brand preference : case study Magnum Cafe Grand Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rebekka Ledyana, author
Faktor-faktor yang mempengaruhi hedonic shopping value dan utilitarian shopping value (studi kasus: pengunjung gerai carrefour di Jabodetabek) = Factors that affecting hedonic shopping value and utilitarian shopping value (study case: carrefour's customer in Jabodetabek area)
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Kania Oktarianti, author
Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer
Fakultas Psikologi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Raissa Diva Herwanti, author
Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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