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Arientia Twinarutami, author

Pengaruh electronic word of mouth (EWOM) terhadap kepercayaan merek pada media sosial di kalangan mahasiswi (Studi pada produk body lotion nivea) = The influence of electronic word of mouth (EWOM) on brand trust in social media among female students (Case study in nivea product body lotion).

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Meidila Kania, author

Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Camelia Hasena, author

Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image

Fakultas Illmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Camelia Hasena, author

Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Ikhsan Nugraha, author

Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

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