Wikrama Suryawardhana, author
Pengaruh customer-brand relationship dengan brand loyalty dan word of mouth: studi pada merek Zara di Indonesia = The influence of customer brand relationship towards brand loyalty and word of mouth: study cases Zara in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Alrio Gaputra Suyoso, author
Pengaruh citra merek terhadap loyalitas pengunjung tempat: studi pada dia.lo.gue = The influence of brand image on place visitor's loyalty: study on dia.lo.gue
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Doctoroff, Tom, author
Twitter is not a strategy : rediscovering the art of brand marketing
Palgrave Macmillan, 2014
 Buku Teks
Doctoroff, Tom, author
Twitter is not a strategy : rediscovering the art of brand marketing
Palgrave Macmillan, [2014]
 Buku Teks
Putri Diah Lestari, author
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)
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