Schiffman, Leon G., author
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Schiffman, Leon G., author
Consumer behavior
Pearson, 2015
 Buku Teks
Qualitative consumer research
edited by Russell W. Belk
Emerald, 2017
 eBooks
Ryandra Arya Kharisma, author
Analisis preferensi konsumen terhadap multiatribut produk film : studi kasus: konsumen pengunjung bioskop Cinema XXI =Analysis of consumer preferences for motion picture attributes : case study: Cinema XXI Moviegoers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Cut Nisa Amalia Sofyan, author
Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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