Hawkins, Del I., author
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
Fazrry, author
Analisis pengaruh dimensi daya tarik fisik sumber kredibilitas dan kongruensi merek selebriti pendukung terhadap sikap dan niat beli konsumen studi kasus Yamaha Indonesia Motor manufacturing = Analysis of dimensions effect of physical attractiveness credibility source and brand congruency on consumers attitude and purchase intention case study yamaha Indonesia Motor Manufacturing
2015
 UI - Skripsi (Membership)
Berliani Saputri, author
Analisis pengaruh consumer animosity dan boycott motivation pada konsumen muslim Indonesia = The effect of consumer animosity and boycott motivation towards Indonesian muslim consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Piirto, Rebecca
Beyond the marketing power mind of psychographics games
American demographics Books, 1992
 Buku Teks
Anggita Larasati, author
Analisis pola pembelian konsumen dengan metode speaker-listener label propagation algorithm (SLPA) = Customer behaviour analysis using speaker-listener label propagation algorithm (SLPA)
2017
 UI - Skripsi (Membership)
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