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Irdina Tiara Putri, author

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Firessa Yusti Pradhana, author

Analisis Pengaruh Corporate Brand Image terhadap Customer Commitment dan Customer Loyalty (Studi Kasus : Apple) = The Impact of Corporate Brand Image on Customer commitment and Customer Loyalty (Study Case: Apple)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Motya Anjani, author

Pengaruh experiential marketing terhadap repurchase intention melalui customer satisfaction sebagai variabel perantara: studi pada Restoran Nusa Gastronomy = The effect of experiential marketing towards repurchase intention through customer satisfaction: study on Nusa Gastronomy Restaurant

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi Membership

Raden Radityo Bagus, author

Persepsi satpam terhadap kepribadian merek mobil dan karakteristik pemiliknya : sebuah studi pada merek Mercedes-Benz dan Toyota Kijang = Security guards' perception to car brand personality and the owner's characteristics : a study on the brands of Mercedes-Benz and Toyota Kijang

Fakultas Psikologi Universitas Indonesia, 2012

UI - Skripsi Open

Sonia Gabriella, author

Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi Membership

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