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Andes Masyri Hidayat, author

Peranan media sosial Twitter dalam mendukung gerakan sosial : studi kasus : gerakan sosial #SaveKPK = The role of social media Twitter in supporting social movement : case study social movement #SaveKPK

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Sheila Anandara Amir, author

The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Jonathan Rhenardy, author

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Muhammad Zhillan Ghifari, author

Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi Consumer Willingness to Pay for Premium Running Watch: Studi Pada Garmin Indonesia = Significance of Social Media Marketing Activities, Brand Equity and Brand Loyalty to Predict Consumer Willingness to Pay for Premium Running Watch

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Ahmad Yusuf Bryan, author

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kepuasan Konsumen, Intensi Berperilaku dan Komunikasi Mulut ke Mulut (WOM) pada Konsumen Starbucks Coffee di Jakarta = The Effect of Social Media Marketing Activities on Consumer Satisfaction, Behavior Intention and Word-of-Mouth (WOM) on Starbucks Coffee's Consumers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

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