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Rachmadeka Putri Giyaryati, author

Pengaruh persepsi penonton video pemasaran terhadap minat beli produk: studi pada webseries Tropicana Slim Stevia Sore = Impact of video marketing viewers perception towards product purchase intention: study on webseries Tropicana Slim Stevia Sore

2018

UI - Skripsi (Membership)

Christie Kirana, author

Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Nadira Salsabila Zulhambri, author

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Irdina Tiara Putri, author

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Sibarani, Mentari, author

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

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