See Allo

Ariesa Putri Andini, author

Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Katarina Bondan Amikatsih Kusuma, author

Analisis Peran Consumer Engagement dalam Proses Pengembangan Cerita Sebagai Pendukung Pembangunan Film Branding (Studi pada Brand Filosofi Kopi) = Analysis of The Role of Consumer Engagement in the Story Development Process as a Support for Film Branding Development (Study on Filosofi Kopi Film Brand)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Rio Johan Kusuma, author

Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Genesia Ayu Veda, author

Pengaruh brand personality terhadap minat beli: studi pada produk sportwear Specs active hijab = Brand personality's influence on the purchase intention: a sportswear Specs active hijab product study

2018

UI - Skripsi (Membership)

Nursifaa Miranti Azzahra, author

Measuring perceptions of prestige: a conceptual framework of consumer behaviour that seeks prestige = Mengukur persepsi prestise: kerangka konseptual perilaku konsumen yang mencari prestise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

<< 2 3 4 >>