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Michela Monica Setiawan, author

Pengaruh Celebrity Endorsement terhadap Repurchase Intention melalui Consumer Perception of Quality dan Brand Loyalty sebagai Mediator Pada Komunitas ReVeluv Dalam Brand Azarine Cosmetic Di Jabodetabek = The Influence of Celebrity Endorsement on Repurchase Intention through Consumer Perception of Quality and Brand Loyalty as Mediators in the ReVeluv Community for Azarine Cosmetic Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Iven Ganesja, author

Pengaruh brand relationship quality terhadap brand loyalty pasca pembelian pada produk bimbingan belajar online = The effect of brand relationship quality on post purchase loyalty on premium online learning and tutoring

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Sheren Shusmita, author

Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Putri Diah Lestari, author

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis (Membership)

Tito Aditiawan, author

Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta

Fakultas Ilmu Administarsi Universitas Indonesia, 2020

UI - Skripsi (Membership)

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