Adelina Mulyasari, author
Analisis pengaruh store image dan store brand price image terhadap purchase intention melalui perceived risk dari suatu private label brand. studi kasus private label brand giant = Analyzing effects of store image and store brand price image on purchase intention through perceived risk to private label brand case study private label brand giant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Kegiatan marketing public relations dalam pemebntukan brand image nivea (studi tentang special event visage road show 2002-looks good feels good)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004
 UI - Skripsi (Membership)
Ardhyan Wisnu Murti, author
Pengaruh Endorser Credibility dan Country-Of-Origin Image terhadap Purchase Intention Produk Smartphone Asal Cina: Peran Mediasi Brand Attitude dan Brand Credibility = Impact of Endorsement Credibility and Country-Of-Origin Image on Chinese Brand Smartphone Purchase Intention: The Mediating role of Brand Attitude and Brand Credibility
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Sulistiyaning Rahayu, author
Pengaruh ekuitas merek kuliner dan familiaritas tujuan wisata terhadap niat berkunjung kembali Bandung 2012 = The impact of culinary brand equity and destination familiarity on travel intention Bandung 2012
2013
 UI - Skripsi (Membership)
Jessica Eka Putri, author
Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
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