Silverman, George, author
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George, author
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Peranginangin, Gerha Jayamala, author
Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Naiborhu, Melissa B.V., author
Pengaruh citra mal terhadap Mall Attitude Mall Patronage dan word of mouth communication studi pada pengunjung Mal Kelapa Gading = The impact of Mall image to Mall Attitude Mall patronageand word of mouth communication a study of Mal Kelapa Gading shopper
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Mardiah Purnama, author
Analisis faktor-faktor yang mempengaruhi perceived website trust terhadap recommendation adoption dan word of mouth: studi kasus pada traveloka.com = Analysis of factors affecting perceived website trust towards recommendation adoption and word of mouth: case study on traveloka.com
2016
 UI - Skripsi (Membership)
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