Inggit Sekar Madu Siwi, author
Pengaruh perceived influence terhadap purchase intention melalui brand engagement in self-concept dan brand expected value, studi pengikut milenial Instagram Mega-Influencer produk kosmetik pada masa pandemi COVID-19 = The effect of perceived influence on purchase intention through brand engagement in self-concept and brand expected value, study on millennial followers of cosmetic products Mega-Influencer’s Instagram during the COVID-19 pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Salsabila Firyal Fitri, author
Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Yaumul Rahmi, author
Pengaruh beauty vlog terhadap persepsi akan kredibilitas narasumber dan niat beli konsumen = The influence of beauty vlog on perceived source credibility and purchase intention
2017
 UI - Tesis (Membership)
Lulu Puspita Anggraini, author
Peran Mediasi Review Helpfulness, Customers Trust, Dan Brand Attitude Terhadap EWOM Dan Purchase Intention Dalam Pengalaman Berbelanja Kosmetik Di Sociolla = The Mediation Role Of Review Helpfulness, Customers Trust, And Brand Attitude Towards EWOM And Purchase Intention in The Cosmetic Shopping Experience At Sociolla
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Marlyandri Andini Putri, author
Pengaruh kredibilitas opini pemimpin, kredibilitas merek, norma subyektif, sikap merek, terhadap niat membeli kosmetik lipstik merek "Urban Ecay" (survei: Mahasiswa Jurusan Komunikasi Universitas Indonesia) = The Influence of leader's Opinion credibility, brand credibility, subjective norms, brand attitude, against the intention to buy lipstick cosmetics brand "Urban Ecay" (survey: student of the Department of Communication, University of Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
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