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Camelia Hasena, author

Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image

Fakultas Illmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Camelia Hasena, author

Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Fitrasyah Nurmulya, author

Perbandingan pengaruh consumer ethnocentrism dan cosmopolitanism terhadap perceived quality serta dampaknya pada purchase intention konsumen kosmetik di Indonesia = The Effect comparison of consumer ethnocentrism and cosmopolitanism to perceived quality and its impact on purchase intention of cosmetic consumers in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Farrel Ardava Rayhanda Suprihadi, author

Pengaruh Perceived Influence terhadap Purchase Intention melalui Brand Engagement in Self-Concept dan Brand Expected Value, Studi Pada Milenial Pengikut Media Sosial Instagram Makro-Influencer Otomotif di Indonesia = The Influence of Perceived Influence on Purchase Intention through Brand Engagement in Self-Concept and Brand Expected Value, Study on Millennial Followers of Indonesian Automotive Macro Influencers Instagram

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Kartika Fitriana Subroto, author

Pengaruh Gendered Marketing terhadap Brand Perception dan Purchase Intention = The Effects of Gendered Marketing on Brand Perception and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

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