Arens, William F., author
Contemporary advertising
Irwin /McGraw-Hill, 1999
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Lane, W. Ronald, author
Advertising : a framework
Prentice-Hall, 2001
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Wilmshurst, John, author
The fundamentals of advertising
Redwood Press, 1985
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Exploring advertising
edited by Otto Kleppner and Irving Settel
Prentice-Hall, 1970
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Forcevile, Ch
Pictorial metaphor in advertising / Charles Forceville.
Routledge, 1996
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