Sandage, C.H.
The promise of advertising / S.H. Sandage
Richard D. Irwin, 1961
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks
Gomez, Julita R.
Advertising / Julita R. Gomez
National Book Store, 1986
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
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