Forceville, Charles
Pictorial methaphore in advertising
Routledge, 1996
Buku Teks
Reichert, Gene
Advertising / by Gene Reichert
Alexander Hamilton Institute, 1972
Buku Teks
St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
Buku Teks
Intensive advertising course 1977
Berita Buana, 1977
Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
Buku Teks
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