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Tampubolon, Natalia Putri, author

Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Bintang Pramudya Sentanu, author

Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Gagah Budi Prakasa, author

Pengaruh Corporate Social Responsibility terhadap Brand Equity pada Bank BUMN di Indonesia: Peran Mediasi Trust dan Corporate Image = The Impact of Corporate Social Responsibility on Brand Equity in State-Owned Banks in Indonesia: The Mediation Role of Trust and Corporate Image

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Dhika Aburizal Pratomo, author

Analisis Citra Merek Kartu Kredit BRI Di Wilayah Jabodetabek = BRI Credit Card Brand Image Analysis On Jabodetabek

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Skripsi (Membership)

Restu Ayu Larasati, author

Pengaruh corporate social responsibility, corporate reputation dan brand equity terhadap brand performance : studi pada Telkomsel = The effect of corporate social responsibility, corporate reputation and brand equity on brand performance : study in Telkomsel

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Tesis (Membership)

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