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Putri Diah Lestari, author

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis (Membership)

Ind, Nicholas, author

The corporate brand

New York University Press, 1997

Buku Teks

Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Ricardo Taufano, author

Pengaruh endorsement selebriti CEO terhadap atribut brand perusahaan melalui media sosial = The effect of CEO celebrity endorsement on corporate brand attributes through social media

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Tesis (Membership)

Agrie Pratama, author

Peran social media dalam membangun brand image guna mempertahankan corporate image (Studi kasus fans page Facebook dan Twitter XL Axiata) = The role of social media to build brand image in term and maintain corporate image (Case study on fans Facebook page and Twitter XL RameL Axiata)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

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