Ardhyan Wisnu Murti, author
Pengaruh Endorser Credibility dan Country-Of-Origin Image terhadap Purchase Intention Produk Smartphone Asal Cina: Peran Mediasi Brand Attitude dan Brand Credibility = Impact of Endorsement Credibility and Country-Of-Origin Image on Chinese Brand Smartphone Purchase Intention: The Mediating role of Brand Attitude and Brand Credibility
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Kyung Min Lee, author
Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Sigit Priyono, author
Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products
2016
 UI - Tesis (Membership)
Umar Perkasa, author
Hubungan consumer ethnocentrism dan country of origin stereotype dengan intensi membeli mobil nasional = The correlation between consumer ethnocentrism and country of origin stereotype with intention to purchase national car
Fakultas Psikologi Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Muhammad Fani Azmi, author
Analisis pengaruh self congruity and attitude towards the secondary brand dan need for uniqueness terhadap purchase probability produk co branding studi kasus blackberry porsche = Analysis the effect of self congruity and attitude towards the secondary brand and need for uniqueness towards purchase probability for co branding product case study blackberry porsche
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
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