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Rand, Paul M., author

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business

McGraw-Hill, 2013

Buku Teks

Rand, Paul M., author

Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business

McGraw-Hill , 2014

Buku Teks

Siahaan, Joshua Bona Rifman, author

Pengaruh Electronic Word of Mouth Terhadap Brand Image = The Effect of Electronic Word of Mouth on Brand Image

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Alda Laura Jire, author

Pengaruh Brand Love terhadap Word of Mouth ( Studi pada McDonald's) = The Influence of Brand Love on Word of Mouth (Studies on McDonald's)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Teguh Juniarto, author

Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

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