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Danika Krista, author

Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi pada Brand LVMH = The Impact of Brand Engagement in Self-Concept on Brand Loyalty and Positive Word-of-Mouth: A Study on LVMH

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Agatha Widharini Liatna, author

Analisis Penggunaan Media Sosial oleh Merek untuk Membangun Consumer Engagement (Studi Kasus Pada Akun Media Sosial Netflix Indonesia) = Analysis of Brand Use of Social Media to Build Consumer Engagement (Case Study of Netflix Indonesia's Social Media Accounts)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Teuku Fouriza Akbar, author

Pengaruh Brand Love terhadap Positive Word of Mouth, Loyalty, Association, dan Perceived Quality = EFFECTS OF BRAND LOVE ON POSITIVE WORD OF MOUTH, LOYALTY, ASSOCIATION, AND PERCEIVED QUALITY

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis Membership

Wasis Gunarto, author

Persepsi perencana media terhadap majalah berita mingguan

2001

UI - Tesis (Membership)

Destra Rahmayadi, author

Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

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