Luvina Alya Syakira, author
Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Aurellia Nadhira Riant Wardani, author
Analisis pengaruh live-streamers interaction, professionalism, price discount dan E-WOM terhadap purchase intention dengan peran mediasi consumer trust pada live streaming shopping dalam social commerce platform = Analysis the effect of live-streamers interaction, professionalism, price discount and E-WOM on purchase intention with the mediation role of consumer trust in live streaming shopping in social commerce platforms
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Andriani Yuliasningrum, author
Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Andira Trinisya Putri, author
Efektifkah Iklan Ramah Lingkungan dalam Memengaruhi Kepercayaan Konsumen? Pengaruh Green Advertisement terhadap Green Trust Konsumen Dewasa Muda pada Produk Green Skincare = Is Green Advertisement Effective in Influencing Consumer Trust? The Effect of Green Advertisement on Young Adult Consumer Green Trust in Green Skincare Products
Fakultas Psikologi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Joni Ero, author
Pengaruh cognitive trust dan e-wom terhadap minat belanja di situs e-commerce C2C = The impact of cognitive trust and e-wom on purchase intention in C2C e-commerce site
Fakultas Ilmu Komputer Universitas Indonesia, 2014
 UI - Tugas Akhir
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