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Kevin Rosul, author

Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Skripsi Membership

Dina Anjani, author

Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials

Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021

UI - Tesis Membership

Ghina Maulanny Gani, author

Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Skripsi (Membership)

Ruth Melisa Halim, author

Analisis pengaruh store image dan anchor brand terhadap private label brand di Matahari Department Store = The analysis of store image and anchor brand influences to private label brand at Matahari Department Store

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

Andi Nurrohman, author

Analisis pengaruh social media usage, dan electronic word of mouth terhadap purchase decision involvement, brand image, dan brand awareness pada industri rumah subsidi = Analysis the effect of social media usage, and electronic word of mouth on purchase decision involvement, brand image, and brand awareness in the subsidy house industry.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

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