Adwin Basar Putra Winata, author
Pengaruh consumer-based chain restaurant brand equity (CBCRBE) terhadap brand reputation dan brand trust pada restoran franchise lokal di Indonesia = The effects of consumer based chain restaurant brand equity (CBCRBE) towards local franchise restaurant s brand reputation and brand trust in Indonesia
2016
 UI - Skripsi (Membership)
Lubis, Mawar Winona, author
Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Poengky Yudhistira, author
Analisis pengaruh brand awareness, brand associations dan perceived quality terhadap brand equity universitas swasta terakreditasi a di Jakarta tahun 2016 = Analysis of the influence of brand awareness, brand associations and perceived quality on brand equity of private university accredited a in Jakarta year 2016
2018
 UI - Tesis (Membership)
Dyah Ayu Nabilla Ariswanto, author
Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Andi Ramadhani Akbar, author
Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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