Engel, James F., author
Consumer behavior
The Dryden Press, 1986
 Buku Teks
Candra Retna Putri, author
Analisis pengaruh key opinion leadership pada beauty blogger Instagram terhadap pembelian online produk kecantikan = Analysis of the influence of key opinion leadership on Instagram beauty blogger to online purchase of beauty product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Hanif Muhammad Raihan, author
Pengaruh Consumer-consumer dan Consumer-brand Interaction terhadap Brand Engagement dan Behavioral Intenion = The Impact of Consumer-consumer and Consumer-brand Interaction Towards Brand Engagement and Behavioral Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Richard, Jean, author
Pengaruh imitasi terhadap intensi pembelian konsumen produk minuman bersoda baru Big cola : perspektif theory of planned behavior = The effect of imitation toward consumer buying intention toward the new soft drink product big cola : perspective theory of planned behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)
Hawkins, Del I., author
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
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