Kartika Fitriana Subroto, author
Pengaruh Gendered Marketing terhadap Brand Perception dan Purchase Intention = The Effects of Gendered Marketing on Brand Perception and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Raihan Rahadian Pangestu, author
Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Fransiskus Ryan Satya Dewangga, author
Pengaruh Digital Influencer dan Brand Engagement in Self Concept terhadap Intention to Purchase Konsumen = The Role of Digital Influencer and Brand Engagement in Self Concept on Consumer Intention to Purchase
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Nadia Izzati, author
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Rachmah Pradnya Murti, author
Analisis pengaruh parasocial interaction dengan youtube vloggers terhadap perception dan purchase intention luxury fashion brand = Understanding the influence of parasocial interaction with youtube vloggers on consumers luxury fashion brand perception and purchase intention
2017
 UI - Skripsi (Membership)
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