Afifah Cahyaning Hannandita, author
Pengaruh Pemasaran, Pengetahuan Merek, dan Sikap Pada Produk Terhadap Minat Beli Hijau (Studi Pada Mobil Listrik Hyundai di Jabodetabek) = The Influence of Marketing, Brand Knowledge, and Attitudes towards Products on Green Purchase Intention (Study on Hyundai Electric Cars in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Khadijah Athalla Dewi, author
Pengaruh green campaign terhadap green behavior intention : Studi pada konsumen kampanye ramah lingkungan Bring Back Our Bottle oleh The Body Shop di Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Mamey Saphota A., author
Green marketing dan keputusan pembelian: studi dampak marketing communications the body shop terhadap pembelian produknya
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2002
 UI - Tesis Membership
Yuliansyah Agung Pratama, author
Analisis green brand awareness Starbucks : studi persepsi green marketing = Starbucks green brand awareness analysis : studies of green marketing perception
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Lendy Aulina, author
Analisis pengaruh green brand positioning, green brand knowledge, dan attitude toward green brand terhadap green product purchase intention = Analysis of the influence of green brand positioning green brand knowledge and attitude toward green brand to green product purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
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