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Edyna Ayu Qousersha, author

Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Abdurrahman Hafizhuddin, author

Pengaruh microfilm marketing terhadap purchase intention pada produk Wall's Kopi Negeri = The influence of microfilm marketing on purchase intention on Wall's Kopi Negeri products

Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Siti Utami Ayu Mahdhiani, author

Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Riyan Emeraldi Rahman, author

Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Kania Oktarianti, author

Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer

Fakultas Psikologi Universitas Indonesia, 2014

UI - Skripsi (Membership)

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