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Annisa Nabila Kusuma Wardhani, author

Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Indra Kuntara, author

Faktor yang Memengaruhi Consumer Engagement Terhadap Sebuah Merek Dalam Social Commerce di Instagram: Studi Kasus Bereal.id = Factor That Influence Consumer Engagement for a Brand in Social Commerce Instagram: A Case Study of Bereal.Id

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tugas Akhir

Marsha Windira, author

Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

D`Allesandro, David F., author

Perang merek : 10 hukum untuk membangun, the killer brand

Andi, 2003

Buku Teks

Angeline Lucille Maurilla, author

Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

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