Ilma Wulansari Hasdiansa, author
Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Jessica Hanafi, author
Analisis identitas merek dalam perusahaan jasa kuliner : studi kasus : Kopitiam XYZ = Brand identity in culinary business : case study a Kopitiam in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Arya Damar Jayengrana, author
Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Gimenez, Marc, author
Hotel brand identity
Instituto Monsa De Ediciones, 2011
 Buku Referensi
Made Bayu Wedagama, author
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
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