Trout, Jack, author
Big brands big trouble : pelajaran berharga dari merek-merek ternama
Erlangga, 2001
 Buku Teks
Agus Dwiyanto, author
Analisis terhadap keputusan pendaftaran merek berdasarkan kriteria persamaan pada pokoknya
Universitas Indonesia, 2006
 UI - Tesis (Membership)
Iksan Basuki, author
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Anggun Dian Puspita, author
Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Pasti Putih Dwi Suliyo, author
Pengaruh pioneer status, customer value dan brand image terhadap brand attitude : studi : minyak angin aromatherapy Freshcare dan Safecare = Influence of pioneer status, customer value and brand image towards brand attitude : study on aromatherapy medicated oil Freshcare and Safecare / Pasti Putih Dwi Suliyo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
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