Nindiya Kirana, author
Customer based brand equity merek-merek private label Hero Supermarket
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Tesis (Membership)
Reyhan Noor, author
Analisis perbandingan pengaruh attitude functions terhadap purchase intention merek mewah pada kelompok usia late adolescents dan young adults: studi kasus: Jabodetabek = Comparison analysis on the impact of attitude functions towards luxury brands purchase intention among late adolescents and young adults: case study: Jabodetabek
2017
 UI - Skripsi (Membership)
Bailey, Simon, author
On branding: dampak digital terhadap merek = Myths of branding: a brand is just a logo, and other popular misconceptions
Bhuana Ilmu Populer, 2021
 Buku Teks
Indah Sulistyorini Muslim, author
Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Nurul Hana, author
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap produk tiruan dari produk bermerek mewah dan pengaruhnya terhadap intensi pembelian produk bermerek mewah = analysis of factor that influence attitude towards counterfeit luxury brand and the influence toward intention to purchase counterfeit
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
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