Alpert, Jed, author
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
McGraw-Hill, 2012
 Buku Teks
Annisa Vini Cahyati, author
Strategi penambahan saluran distribusi melalui online marketing dalam rangka meningkatkan penjualan (Business Coaching UKM Yes Cake & Bakery) = Strategy of adding distribution channel through online marketing in order to increase sales (Business Coaching UKM Yes Cake & Bakery)
2017
 UI - Tesis (Membership)
Nesya Vanessa, author
Contextual marketing based on customer buying pattern in grocery e commerce industry the case of Bigbasket.com India = Pemasaran kontekstual berdasarkan pola pembelian pelanggan pada perdagangan elektronik industri bahan pangan: kasus Bigbasket.com India
2017
 UI - Tesis (Membership)
Silitonga, Moses Frans Romual, author
Analisis implementasi strategi komunikasi pemasaran konten naratif produk e-commerce berbasis komunitas = Implementation analysis of the marketing communication strategy in narrative content for community based e commerce products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Muhammad Ruswan, author
Penggunaan model AISAS dalam menentukan media komunikasi pemasaran pada produk usaha mikro kecil dan menengah (UMKM) studi kasus : Sepatu Handmade Shoelast = Use of AISAS model in determining marketing communication media in Micro, Small and Medium Enterprises (SMEs) products case study: handmade shoes Shoelast
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
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